Swedish Exports

Besides famous exports like Spotify, ABBA and Volvo, Swedish Exports are also extraordinary personalities dressed in the colorful underwear from Björn Borg, joined in a mission to spread the Swedish underwear liberation all over the world. 

  Can I be one?

Of course! All you have to do is to submit a photo of you being you in a pair of Björn Borgs. If you don't have any, find a retailer in your area or buy them online.

  What's in it for me?

Every week we reward the most colorful, vibrant and daring personalities with a brand new collection of Björn Borg underwear. Your photo will also be the profile picture on our Facebook page. Every month, a winner gets a monthly prize: currently it's a bag (from Björn Borg, of course) filled with Björn Borg goodies.

Read the full information right here.